Oct 1, 2020
Have you ever heard the quote by Jeff Bezos, “Your
brand is what other people say about you when you're not
in the room.”
On this week’s episode of the Make a Seat podcast, Erica covers all
things naming and trademarks. From the legal considerations when
selecting your brand name, trademarking sub-brands, to the
importance of reputation and goodwill.
Enjoy!